Privacy Policy

Yard-O-Led is committed to protecting your privacy. This Privacy Policy forms part of the General Terms of Use, which governs your use of the Site. This means that you agree to our use of any personal information that we may collect from you on the terms set out in this Privacy Policy.

From time to time, we may add or change functions, features or products to the Site. This, and our commitment to protecting the privacy of your personal information, may result in periodic changes to this Privacy Policy. As a result, please remember to refer back to this Privacy Policy regularly to review any amendments.

Please contact Yard-O-Led with questions regarding this Privacy Policy.

1. Collection of Information

In order to buy products from the Shop, you must provide certain personal details in order to complete your transaction. Information that you have provided to us including but not limited to when you:

Purchase products through the Website or over the phone

Enter competitions, prize draws or promotions which we are promoting

Sign up to marketing/newsletters including by email

Information you provide to us when applying through the Site for registration

If you contact us for any reason, we may keep a record of that correspondence

We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them

Information we collect using cookies stored on your device. Please see the section on cookies for more information and how to manage them.

Information we request and hold includes but is not limited to the following:

1.1 When you use our website

We use Google Analytics to track the usage of our website. Google Analytics will collect information such as the details on each website page visited, the date and time of visits and time spent on each page. Google Analytics does not collect any personal or sensitive information. We use the data collected by Google Analytics to give us a better understanding of website usage such as how many visitors use our website and which web pages they visit. We use this information to help us improve and better optimize the design, structure and content of our website.

We use SessionCam on our website to help us understand the behavior of our website visitors. SessionCam will collect information such as the details of mouse movements, page scrolling and click activity of individual visitors. SessionCam may also record data entered into our website forms. We use the data collected by SessionCam to identify where visitors struggle the most so that we can improve these areas of our website. If you do not wish your website visit to be recorded by SessionCam, click here.

2. Children's Information

To purchase products from the Shop, you must be 18 or over or if you are younger, you must have parental consent. Please note that all minors are encouraged to discuss this Privacy Policy and the Terms of Use Agreement with their parents or legal guardians before they attempt to register.

3. How We Use The Information That We Gather

Yard-O-Led use information obtained from Site users as stated in this Policy and to enhance users' experiences on the Site. Based on what you tell us about yourself and where we think it is relevant, we may contact you to provide information about Yard-O-Led and our products and services, but you may tell us at any time not to do this by following the unsubscribe instructions in any email we send you.

We may use the personal data you provide us in the following manner:

To provide you with the requested goods and/or services including but not limited to processing and fulfilling your order and administering promotions about our products if you have consented.

To monitor and improve the services and the Site

To contact you if there is a query regarding your order

To verify your identity

In certain circumstances in order to process your order and to verify your identity, we may call the telephone number you have provided to perform security checks and to request that you verify certain information

To enable us to comply with any legal or regulatory requirements

In the detection and prevention of fraud or other crimes

To assist with any of your customer queries

For research, analysis, risk management, legal, accounting, administrative, testing, monitoring and for our business operation


We may also use your personal data in the following manner, unless you have not consented:

From time to time, to inform you by email of products, services, promotions and special offers from Yard-O-Led.

To provide you with tailored/behavioural advertising through the use of cookies on the Website. This means that we have your agreement to store information about the products you have viewed or purchased so that we are able to make the adverts you see more relevant to you. In the event that you do not want to receive tailored advertising, or do not wish for any of your information to be processed through the use of cookies, please refer to the section on Cookies.

We may disclose personal data we collect to third parties in the following manner:

To administer your account and to disclose your details to our third party service providers for the purpose of processing and fulfilment of your order

We may disclose your information to any successors of our business for them to use for the purposes set out in this Privacy Policy, and/or as part of any business or asset sale carried out

Payment Card details: We process your payment card details in order to complete your purchase that you made through the Site, and may in certain instances disclose your personal data to third party credit reference agencies to perform credit checks against you or obtain authorisation for your payment.

E-mail Marketing: You may opt-out from any email marketing sent to you by Yard-O-Led by using the unsubscribe links at the bottom of the marketing emails.

Yard-O-Led will not rent, sell, or share personal information about you with other people or non-affiliated companies except to provide products or services you have requested, when we have your permission.

If you are concerned about your data, you have the right to request access the personal data which we may hold or process about you. You have the right to require us to correct any inaccuracies in your data free of charge.


4. Your rights

You have a number of individual rights relating to the processing and storage of your personal data. They are as follows:

Further information can be found at the Information Commissioner’s Office website.

5. Withdrawal of consent, erasure, and information access

Please contact us using if you wish to do any of the following:


6. Links

The Site may contain links to other websites. Please be aware that Yard-O-Led is not responsible for the privacy practices of other web sites. We encourage our Shop Customers and Site Visitors to be aware when they leave our Site and to read the privacy statements of each and every web site that collects personally identifiable information. This Privacy Policy applies solely to information collected by Yard-O-Led through your use of the Site.



In our effort to provide you with services customised to your interests, we use "cookies" to assist in the collection of information.

Cookies are small encrypted text files that are stored on your computer or other device by our Site. Specifically the cookies used by our Site are described as session or transient cookies, these cookies are stored in your computer's memory only during your browsing session and are automatically deleted from your computer when the browser is closed. These cookies allow you to move from page to page whilst we keep track of the items you have added to your shopping cart. Session cookies are never written on the hard drive and they do not collect any information from your computer. Session cookies expire at the end of your browser session and can also become no longer accessible after the session has been inactive for a specified length of time. You may change your website browser settings to reject cookies. To learn more about cookies and how to disable them or opt out of their usage please visit Please note, however, that some cookies are essential in order to shop on Yard-O-Led Site and in the event you do reject cookies this may impair the functionality of the Site and may mean that you are unable to shop on the Site.

More information on cookies:

Some cookies are described as permanent, persistent, or stored cookies. These are cookies that are stored on your computer and are not deleted when you close your browser. Permanent cookies can store your preferences for a particular web site, allowing those preferences to be used in future browsing sessions.

Permanent cookies can be used to identify you as an individual user, so they may be used by a web site to analyse your browsing behaviour within the web site. These cookies can also be used to provide information about the numbers of visitors, the average time spent on a particular page and generally the performance of the web site. They are usually configured to keep track of users for a prolonged period of time, in some cases many years into the future. Please be aware that does not use permanent cookies.

Tracking information such as cookies is also used to create aggregate reports on user demographics and traffic patterns on the Site, and may be provided to our partners.

Should you have any concerns follow the link below to, where you can learn how delete cookies from your computer.


Cookie Type

Cookie Names

Cookie Description

Google analytics

_ga and _gat

Cookies used to collect information about how our visitors use our site. We use this information improve your experience. More information here ->

Session Cookie


A cookie set by our website to uniquely identify you as a visitor.

Site cookie acceptance


Used to record if a user has not accepted the use of cookies on this website.


Various Performance

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.



8. Phishing

Phishing is a method used by fraudsters to deceive someone into giving sensitive information. Most of the time phishing will take the form of emails, which purport to be from well-known companies and ask recipients to send their private information. This information is then used for identity theft and fraud.


Yard-O-Led will only ask you to send personal details by email if it is responding to a query you have sent it online and these details are needed to answer your query properly. In this case, there will be a unique reference number in Yard-O-Led’s email to you, which refers to your original query. Yard-O-Led will never ask you to send any personal details by email unless you have contacted Yard-O-Led first. If you have not contacted Yard-O-Led, please ignore any email claiming to be from Yard-O-Led which asks for personal details, and let us know about it. Should you need to do this you can telephone 0121 369 0510 or email

If Yard-O-Led ever requires your personal information other than when you have already contacted Yard-O-Led with a query, for security reasons we will ask you to give us a call.


9. Security

For orders through the Shop, we work to protect the security of your payment information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

The Site uses reasonable security methods to protect the personal data (e.g., contact details) that resides on our servers. However, no security system is impenetrable. Yard-O-Led cannot warrant or guarantee the security of its or its partners' servers, nor can it guarantee that information that Shop Users supply will not be intercepted while being transmitted to Yard-O-Led or its partners over the Internet.

When you register to purchase products on the Shop, you will be asked provide your email and password. You must keep your passwords confidential and must not disclose it to or share it with anyone. You are responsible for all activities that occur under your login details for the Shop. If you know or suspect that someone else knows your password, notify us immediately at

10. Correction/Updating Personal Information

If you have registered to purchase from the Shop and would like to change your details, please email Keep in mind, however, that there will be residual information that will remain within Yard-O-Led's databases, access logs, and other records, which may or may not contain such personally identifiable information.

You may also opt out of receiving our newsletters and/or promotional information from Yard-O-Led and/or from third parties affiliated with Yard-O-Led at any time. If you receive unwanted emails from Yard-O-Led, you can opt-out by following the instructions and links on the bottom of emails from Yard-O-Led.


11. General

Your personal information will be held and used by us in accordance with the Data Protection Act 1998, the Privacy and Electronic Communications (EC Directive) Regulations 2011, and related legislation and nothing in this Privacy Policy or the accompanying Terms of Use should be interpreted as affecting your rights there under. If you have any queries about this Privacy Policy, please email us at

We shall not be liable to you where performance of any of our obligations to you is prevented, frustrated or impeded by reason of acts of God, war and other hostilities, civil commotion, accident, strikes, lock outs, trade disputes, acts or restraints of Government, imposition or restrictions of imports or exports or any other cause not within the reasonable control of Yard-O-Led.

If any part of these terms and conditions is found to be unenforceable as a matter of law, all other parts of these terms and conditions shall not be affected and shall remain in force.

We cannot guarantee that the appearance and/or colours of products shown on this site exactly reproduce the appearance and/or colours of the physical products themselves.

To the extent permitted by law, Yard-O-Led accepts no liability for any loss, damage or injury arising as a consequence of any advice provided.

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